If you've ever heard me speak publicly about New Advertising, you would know how I feel about the "new marketing" techniques like Head-Vertising or Ass-Vertising. I think it sucks! But here's a new one for you: a mother thinks her son is so cute, she's willing to sell him out to the highest brand bidder.
Okay, before you get all riled up about this form of marketing pimping, let me explain further. According to Gush Magazine, a mother has set up a site called www.buyjake.com and thinks that "her child is so cute that companies will want to put their logos on his clothing or him for $100 000 a year. “I will dress in your company’s provided apparel (and sport a tattoo!) everywhere I go for the amount of time chosen. Want me to do a commercial? How about a public appearance? I’ll do that too.** All advertising must be pre-approved by Mom (nothing distasteful).”
Sport a tattoo? Holy crap! What has the world come to?
According to the piece:
A company called perfectpopcorn.com, has actually offered Jake $350 for a month’s worth of wearing their clothing. “Here is what Tim Farina, President & CEO of Javanni Inc. has to say about Baby Jake: In today’s creative world of advertising we not only need to know our customers but we need to find creative ways of reaching them to deliver our message. I believe advertising with Baby Jake would be beneficial to our consumer DVD transfer business at PerfectPopcorn.com. The BuyJake approach reaches our demographic and gets attention. I’m impressed.”
I'm not.
Experience the Message: BRAND PLACEMENT OVERKILL
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